Winair and Office de Tourisme de Saint-Martin Join Forces

August 30, 2024
Winair and the Office de Tourisme de Saint-Martin are pleased to share the start of their partnership. The aim is to elevate the promotion of Saint-Martin as a premier Caribbean destination. This collaboration will focus on implementing joint marketing initiatives targeting the Caribbean region.

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in main picture from left to right: Priscillia Wachter - Deputy director of the Office de Tourism de Saint-Martin, Aida Weinum - Director of the Office de Tourism de Saint-Martin, Hans van de Velde - CEO of Winair, Valérie Damaseau - Commissioner of tourism of French Saint Martin, Néileda Desir - Promotional officer for the local & regional market of the Office de Tourism de Saint-Martin, Helena de Bekker - Marketing Manager Winair, Manuel Esu - Commercial Business Consultant Winair

Recognizing the pivotal role of travel in showcasing the island’s unparalleled beauty and experiences, both organizations are committed to working together to effectively reach their target audience. By combining their expertise and resources, Winair and the Office de Tourisme de Saint-Martin expect to achieve significant growth in visitor arrivals from the Caribbean region and maximize the potential of the tourism industry.

“We are very happy to partner with Winair to elevate Saint-Martin’s profile in the Caribbean market,” stated Mrs. Valérie Damaseau, President of Office de Tourisme de Saint-Martin. “This collaboration will enable us to create compelling marketing campaigns highlighting the island’s unique attractions and encouraging travelers to choose Saint-Martin as their next vacation destination.”

Hans van de Velde, CEO of Winair, added, “Winair is delighted to join forces with the Office de Tourisme de Saint-Martin. By working together, we can strengthen our position as the preferred airline for travelers visiting this friendly island. We are confident that this partnership will generate great results for both organizations and the destination as a whole.”

The partnership will focus on developing integrated marketing campaigns that leverage the strengths of both Winair and the Office de Tourisme de Saint-Martin. Specific initiatives will include press trips, influencer trips, events and digital marketing and advertising campaigns.
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